The benefits of using Graphic Recording as a source of both capturing information, and communicating information, is widely varied.
Graphic Recording is built on using visual communication tools to engage and educate audiences.
To understand how it benefits business and groups, it is important to understand the advantages of images themselves and the ways they increase engagement with those viewing them.
Below are a few examples of how they do this.
1. Presentation Of Ideas
Images and icons can replace words and can help present an idea.
Participants can easily see how ideas are connected and how information is grouped and organised. New concepts are more thoroughly and easily understood when they are demonstrated visually.
2. Communication of Complex Information
Visuals help communicate and capture complex information in a way that is accessible to an audience. This accessibility leads to faster processing of complex information in a time efficient manner.
3. Optimisation of Visual Learners
People learn in different ways and as it turns out a great many of us are visual learners. So, part of your audience will need to hear it, some will need to read it and others will need to see it in some visual form. Visual thinkers make up about 65% of the population!
4. Faster Brain Processing
The human brain processes visual data 60,000 times faster than words. Humans are hard-wired to absorb and understand images quicker than text or audio information.