1. The Brief 2

1. The Brief

An advertising agency wished to have a cartoon ‘Spot the Difference’ created for one of their clients. It was to be used for a billboard. The client gave Comic Express a written brief including a mock-up of what they had in mind. The written brief included sizing, 600mm (60cm) by 600mm (60cm). It was to be sent to them as a psd file (Photshop file) and at 300dpi. The finished work was needed within days and the dealine was easily met. The scenario for the work was: that if you have enough time to do the puzzle on the billboard, then you must be stuck in traffic and should be using the train instead of driving a car.